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When Games Follow You Into Real Life: What a New Diary Study Reveals

Ever caught yourself hearing a game soundtrack in your head or briefly thinking in “game logic” long after you’ve stopped playing?  These moments are examples of Game Transfer Phenomena (GTP), which our new study, published in the International Journal of Human–Computer Interaction, shows are more common than you might imagine. Using a […]

How Video Games Reshape Our Perception of Reality?

An article from #Particle, a digital science publication from Australia aimed at young people, dives into emerging research showing how immersive gameplay can blur the line between the virtual and the real — influencing how we perceive sounds, sensations, and even everyday environments. From hearing game sounds after logging off […]

Game Transfer Phenomena as involuntary cognitions

Have you ever kept hearing a game sound, visualising its interface, or thinking in “game logic” after you’ve stopped playing? This intriguing overlap between gaming and reality is part of an exciting area of research known as Game Transfer Phenomena (GTP). In the recent publication, “Game Transfer Phenomena as a […]

Insights on the impact of GTP covered by BBC

A recent BBC article by Josh Sim highlights the significant impact of my research on Game Transfer Phenomena. I’m grateful for the contributions from gamers Christian Dines and Max Dzmitryiev, senior game producer Ali Farha, Scott Jennings from Gaming Addicts Anonymous, and researcher Nick Ballou. I have included some excerpts […]

About Author

Dr Angelica Ortiz de Gortari

Dr Angelica B. Ortiz de Gortari is a psychologist, researcher, author and expert speaker with more than 15 years of experience investigating the psychosocial and cognitive impact of interactive technologies, video games and digital media. She is the originator of Game Transfer Phenomena (GTP), a research approach examining how interactive media can influence perception, cognition and behaviour. Her international academic career spans Sweden, the UK, Norway and Belgium, and her research interests include human–technology interaction, digital wellbeing, behavioural addictions, mental health and the emerging psychological effects of artificial intelligence.

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