After putting hours and hours analysing gamers’ experiences about GTP, I should confess I got excited when walking in London and found the “Wardour Street”. I jumped! My mother, aunt and my boyfriend were wondering what was going on with me…“the gamer’s, the gamer’s experience…” I said… hehe…This was the street a gamer confused when asking directions in London by a place in Wow: “Uldar Street”… This is a good example of semantic memory.

Certainly the gamer’s thoughts were in World of Warcraft, my ones were in my research. Here is a photo I took of the street.